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Audible is an entertainment brand that fosters a community of love for listening, with the core belief that there’s more to imagine when you listen. 🎧
Created social content and campaigns for Audible Global Marketplaces (Italy, Spain, Brazil, Japan, India, UK, France, US, Canada, Germany, Australia) across Instagram, Facebook, LinkedIn, X and Threads.
Account / Lesley Rivard
Andrea McDowell
Alex Johnson
Project Management / Wesley Harris
Tiffany Byrd Harrison
KC Smith
Creative Direction / Charlotte Bent
Liz King
Copywriting / Carli Mathias
Jordan Smith
Strategy / Sidney Wright
Tristan Weiner
Courtney Jackson
Rachel Greenspan
Grace Moon
Camden Leary
Production / Antony Miller
Audible's Steamy Fireplace
Insight: The explosive popularity of #BookTok and #Bookstagram, particularly around steamy romance novels, presented a unique opportunity for Audible to Join the conversation. Social has become the home to shaping reading preferences and providing inspiration.
Idea: Capitalize on the romance of February by offering listeners free access to a complete steamy audiobook in partnership with Prime Video.
How it Came to Life: An ambient fireplace video on Prime Video with the full audiobook listen of 'The Boyfriend Goal' by Lauren Blakely. Promoted the free stream through assets across IG, Facebook, X and Threads.
Available in
(US / UK / AU / CA)
Why it Works:
- Brings synergy to two of Amazon's leading entertainment brands with a one-of-a-kind partnership
- Broadens reach and resonates with Light Listeners who are interested in discovering new content and formats
- Invites users to engage with our content and click to check out the listen on Prime Video
Public Collection on Audible
IGS Story
Video of all 13 Days
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In-Feed Post
Individual Day Videos
13 Days of Unconventional Holiday Listens
Insight: The holidays are filled with cliches and expected celebrations.
Idea: Let's turn traditions on their head this holiday season. Breaking through the noise of regular holiday traditions by showing up in unconventional ways.
How it Came to Life: We made an unconventional collection of holiday listens in the style of a holiday advent calendar, but with an extra day 😉. These listens were promoted across the Audible website/app, Instagram, and Facebook.
Audible Public
Collection / Here
Impact Winter - Season 3
Tasked with creating tease, launch, and sustain content for the third season of this Audible Original series we gave new listeners the details to get caught up and connect them to the story through themes that matter to them – secrecy, deception, family, lovers, transformation, trust and loyalty.
For the hardcore fans, we teased the tension between the sisters and how their relationship has transformed.
We used ice and blood-spilled animation reveals to uncover the layers of the characters, and the complexity of their relationships.
'From the Wizarding Archive' Release Content
US Release of Stephen Fry Narration
Monthly Content
Harry Potter Series
The Harry Potter series is consistently among the top listened books on Audible, and many note it as their reason for signing up. Due to the popularity of the series, we create social content dedicated to creating community for its fans in partnership with the Pottermore team.
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10 Years
10 Years of Audible Australia
We created a comprehensive campaign in honor of Audible Australia's 10 year celebration. Inclusive of influencer activations, visual identity + logo, and posts across social.
Disney x Kids Profile
Audible launched the 'Kids Profile' feature, which allows customers to create a Kids Profile and add family-friendly listens from our extensive catalog of children’s audiobooks, podcasts and Originals, right from the Audible app.
We collaborated with Disney to position their franchises and Kids Profile as a way for parents to multitask, and for kids to learn important lessons from the listens.
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